The Making of the Phởrrito
Phở + Burrito = Phởrrito
Thinking it would be the ultimate stance of defiance and non-cooperation, he created a soupless soup inspired burrito. It was delicious.
Phở, a traditional Vietnamese noodle and beef soup dish known for aromatic and hearty broth, is far from a dish you can enjoy in a burrito form. How could a Phở taste good without the broth. Isn’t the broth everything?
Lo and behold, Chef Erwin was able to capture the distinct flavors of the Phở into a bundle of magical joy without the broth, gasp. Alas, the Phởrrito was born.
- Legendary Eddie Lin of LA Magazine had to have a bite
- LAist loved it but maybe with a little less Hoisin, got the memo!
- First We Feast called it a ridiculous mash-up, we consider that a compliment
- News hit Japan, whoa, the Phởrrito is going global
- Food Beast sent its top investigative reporter to experience it
- UrbanDaddy instagrammed it
- Twitter-verse went berserk
From its inception and first day of sale, the Phởrrito was a home run; capturing the imagination of those who crave both Vietnamese and Mexican food. At last, it was possible to enjoy both cuisines all at once. It is a metaphorical and physical manifestation of LA’s mixing of cultural identities and we love it.
**Photo courtesy of Food Beast‘s Peter Pham